Strong Customer Reviews Mean Strong Business for Contractors
Every contractor relies heavily on customer reviews (whether they know it or not). Sure, some can continue to get by based on word-of-mouth and traditional advertising, but the fact is we are well into the digital age- a recent poll shows that 84% of consumers trust online reviews as much as a personal recommendation. That’s 84%! For contractors, this means two things:
Almost every single customer is going to Google you before they call
…and if they don’t like those Google search results, they’re probably going to skip past you and call someone else.
What are they looking for on Google? Reviews! Your online reputation does and will significantly influence whether potential clients choose your services. So make sure you get happy customers to write you good reviews- it can help your business soar.
Strategies to Generate Strong Customer Reviews
- Deliver Exceptional Service: The foundation of positive reviews is exceptional service. Ensure that every project you undertake exceeds client expectations. This includes clear communication, high-quality work, timely completion, and addressing any issues promptly. Satisfied customers are more likely to leave glowing reviews and recommend your services to others.
- Ask for Reviews at the Right Time: Timing is crucial when requesting reviews. The best time to ask is immediately after the completion of a project when the customer is most satisfied with your work.
- Make Leaving Reviews Easy: Simplify the process of leaving reviews to encourage more clients to share their feedback. Provide clear instructions and direct links to your review platforms. And speaking of platforms: use a wide variety of them. Google Business Pages, Yelp, and industry-specific sites like HomeAdvisor or Angie’s List are all important. Also, if you have your own website, consider adding in your own “Customer Experiences” section with testimonials that can include a more personal touch.
Partner Resources to Utilize
Here at Hyde, we never like to rely on saying things like “just take our word for it.” Instead, we encourage you to reach out and engage with every resource possible. Our friends at PCA, for example, have content on this very topic that you might find helpful. Take a look here !
If you're trying to take your contracting business to the next level, consider focusing on showcasing customer reviews. It’s a fast and relatively easy way to get your name out there in front of potential customers and generate new business.
Hyde Tools Team
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